Marketing Matters

 

Someone sent me an e-mail the other day that reminded me of the fluidity of marketing. They had images of ads from the past that really brought home the point: what might be appropriate today could be disaster tomorrow. This goes well beyond simply being politically correct. In fact, the current backlash of being overly PC today can make being unPC very PC (did you see the GoDaddy Ads on Superbowl)?

Which made me consider the fact that smart marketing often involves breaking the rules. 7Up did it when they became the UnCola. Avis did it when they boasted about being #2. Brenner Associates has been effective at gaining client visibility by breaking some of the most hardened rules regarding press releases (see earlier post). But as my piano teacher told me many years ago, you really need to understand the rules before you can break them. That’s because it involves risk. But then (as the same wise piano teacher told me) you never attain real greatness without engaging in some level of risk taking.

Well, with unnecessary over-analysis aside. I think the following ads from the past speak for themselves. Hope you enjoy…or at least find them thought provoking.  Next week, I’ll post a few more.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

And oh yes, if you have similar print advertisments from the past that belong in this collection, I’d be happy to share them in future posts. Just send them along.

admin Communications Industry, Misc., Uncategorized Advertising, communications, digital marketing, marketing, portland pr, portland public relations, PR, PR Tips & Thoughts, social media

WELL, IT’S NOW day 5 of the great Portland “Arctic Blast” as they are calling it on the news.
Portlanders aren’t used to much snow so even a little bit keeps everyone out of their
cars and next to the fireplace.  Sounds cozy, doesn’t it?  Really not a bad way to head
into the Xmas season.

So with the holiday atmosphere all around, I thought I would refrain from my usual
diatribe on marketing and public relations this time around, and instead, share
with everyone 6 of my favorite cartoons related to the profession.  Hope you enjoy.

6 (It’s that easy)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5 (Been there)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4 (Never happened)

 

 

 

 

 

 

 

 

 

 

 

3 (Brenner Associates – 2010)

 

2 ( How many of this year’s “Hot” Xmas gifts have you never heard of?! )

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1 ( Perception is reality)

 

Bonus ( Ok, this has nothing to do with marketing but I had to share it anyway)

HAPPY HOLIDAYS - From everyone at Brenner Associates Public Relations!

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