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	<title>Marketing Matters</title>
	<link>http://brennerassociates.com/blog</link>
	<description>A Blog for PR and Marketing Professionals</description>
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		<title>Outside Marketing Counsel – Yet Another Reason</title>
		<description><![CDATA[Why hire an outside agency or consultant to do your marketing or at least work with your current internal marketing department? A good question, and one for which I regularly find real world examples. Let me start with one of the most important reasons…objectivity. Brenner Associates recently redesigned a website for a software/services company. They [...]]]></description>
		<link>http://brennerassociates.com/blog/?p=319</link>
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		<title>New Google Redesign Puts Strategic PR Front And Center</title>
		<description><![CDATA[Did you notice? Earlier this month, Google launched a new redesign of its website and results pages. While I&#8217;ve read bits and pieces about technology changes done to the background, from an &#8220;experience&#8221; viewpoint, many of the changes are fairly minor and perhaps indistinguishable untill someone points them out: the logo is cleaner, small border [...]]]></description>
		<link>http://brennerassociates.com/blog/?p=307</link>
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		<title>Crisis Communications &#8211; The Ugly, The Bad, And The Good</title>
		<description><![CDATA[You mark my words. Sooner or later, Toyota will admit that the acceleration problem they are having with their cars is much more than a floor mat problem. Then over the following several months, we will hear about evidence that shows the company knew about &#8220;these other&#8221; problems for years. And even if I&#8217;m wrong, [...]]]></description>
		<link>http://brennerassociates.com/blog/?p=300</link>
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		<title>More Ads From The Past</title>
		<description><![CDATA[  As promised in my last post, here are some more ads from the past that may raise an eyebrow or two. If you have others you&#8217;d like to share, pass them along and I&#8217;ll post them.]]></description>
		<link>http://brennerassociates.com/blog/?p=288</link>
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		<title>Ads From The Past</title>
		<description><![CDATA[  Someone sent me an e-mail the other day that reminded me of the fluidity of marketing. They had images of ads from the past that really brought home the point: what might be appropriate today could be disaster tomorrow. This goes well beyond simply being politically correct. In fact, the current backlash of being [...]]]></description>
		<link>http://brennerassociates.com/blog/?p=252</link>
			</item>
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		<title>Earthquake Relief Fundraising Efforts – A Digital Communications Success Story</title>
		<description><![CDATA[As most everyone knows by now, on January 12, 2010 Haiti was all but leveled by a 7.0 magnitude earthquake. And while TV news played a big role in informing the world about developments related to this disaster, it was non-traditional digital communications that really stole the show. It was cell phones and websites, Twitter [...]]]></description>
		<link>http://brennerassociates.com/blog/?p=218</link>
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		<title>Fixing Your B2B Website</title>
		<description><![CDATA[  As a PR pro, I am often asked to review and comment on existing websites. In many cases, a company has just plunked down thousands of dollars on a website makeover only to find the results disappointing (at best). No wonder. Websites are often designed and created by HTML or PHP experts, not marketing [...]]]></description>
		<link>http://brennerassociates.com/blog/?p=213</link>
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		<title>Top 10 List (ok 3) of Lessons From David Letterman</title>
		<description><![CDATA[WE ALL KNOW that David Letterman can be a funny guy. We are now learning that he can be quit a savvy PR professional as well. The talk show host&#8217;s handling of his recent &#8220;sex scandal&#8221; is truly one for the lesson books. We know that this kind of &#8220;news&#8221; can wreck careers. We are seeing [...]]]></description>
		<link>http://brennerassociates.com/blog/?p=204</link>
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		<title>THE ART OF RULE BREAKING</title>
		<description><![CDATA[XXXXXXXXXX I LIKE BREAKING the rules. If done right, it can get you valuable attention, make you stand out and even give you a huge competitive edge. It can, of course, also get you into trouble. With that in mind, I’ve always been drawn to that age-old edict “You must know the rules before you can [...]]]></description>
		<link>http://brennerassociates.com/blog/?p=186</link>
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		<title>Medical Recruiting In the Digital Age</title>
		<description><![CDATA[IN MY last post, I wrote about the premature sounding of the death knell for public relations. I&#8217;ll go a step further and say that, the need for adept public relations skills is actually growing and is more critical today than ever before. In fact, the use of strategic PR has begun to dominate areas that [...]]]></description>
		<link>http://brennerassociates.com/blog/?p=179</link>
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