“Thanks in large part to the ongoing media coverage we’ve received through Brener Associates, our company has gone from a virtual unknown to one of the industry’s brand leaders.”
Gary Odell
President, Information Display Co.
HVAC / Green
For more than a decade, Brenner Associates has helped clients involved in the HVAC, construction and green industries get their unfair share of media attention and sales. Over that time, the agency has established ongoing relationships with industry influencers and developed an insider’s understanding of the market.
In 2011, Brenner was named agency of record for Aeroseal LLC, a duct sealing company with a breakthrough technology that delivers energy savings, improved indoor air quality and comfort for both residential and industrial customers.
With a focus on educating the general public and potential HVAC partners, Brenner Associates developed and implemented a multifaceted campaign that has resulted in substantially raising awareness for both the technology and the company. In the past two years, Aeroseal has been featured on television, radio, the Internet and in print. The technology was named one of the most important developments of the year by This Old House and received special accolades by Money Magazine and Consumer Reports. The Aeroseal process was recently filmed for later viewing by Michael Holmes, a home renovation personality and #3 on Forbes’ list of most trusted celebrities.
As Aeroseal‘s marketing agency, Brenner Associates is in a unique position to offer extreme value to Aeroseal dealers across the country. The agency is not only familiar with the technology and the market, but it has already developed much of the messaging, materials, and proven campaigns needed for these dealers to best succeed.
Aeroseal Support
Since becoming the marketing agency of record for Aeroseal LLC, Brenner Associates has worked with dozens of Aeroseal dealers who are looking to make duct sealing a growing part of their HVAC business. It’s clear that aeroseal is the right technology at the right time...and that smart marketing can make all the difference in the world.
Brenner Associates is in a unique position to offer Aeroseal dealers enormous value.
Here’s why.
- You work with an agency that really understands the technology and the market
and your competitive landscape. - You instantly gain relationships with many of the media outlets and reporters you’ll
need to work with to get the word out. - You have access to much of the materials already created for Aeroseal in other
markets. - You gain instant access to a growing library of Aeroseal-specific photos,
advertisements and other materials you can leverage for your own use. - You get the experience gained from implementing identical marketing efforts
in other markets. You obtain 20/20 hindsight for what works and what doesn’t.
Dealer Support Services
Website design / update
Whether you are looking to add information about your Aeroseal service to your current website or create a totally new site from scratch, we are the experts that can make it happen. In the end, your website will be an effective tool for generating new business.
Search Engine Optimization (SEO)
So now you have a great new website that highlights your unique ability to save customers money and/or improve their indoor comfort...but nobody can find it. We are experts at the art of SEO - and we have a great track record of getting out clients on the first page of Google search results.
Radio and TV
Chances are, there’s at least one local radio and TV program in your area that talks about home improvement. Any reason why you are not featured on it? We don’t think so either.
Articles in the local press
Wouldn’t it be great for your business if your local newspaper ran an article about the advantages of effective duct sealing? We know it would...and we know how to make it happen.
Sales Materials
You need brochures, flyers, hand-outs, leaflets and other sales materials. We can take existing materials and localize it for your business or create totally customized pieces from scratch. Either way, our background and experience ensures they are highly effective.
Advertising
Create a totally customized ad or pick one that has been used in other markets. Newspapers, magazines, television, radio or the Internet. No one can make them more effective.
Direct Mail / Email Marketing
Aeroseal is a natural for direct mail marketing. We put together the campaigns that generate leads. As Aeroseal marketers, we already have most of the components for your direct marketing campaign in the cue and ready to customize - and go.
The same goes for email marketing campaigns. They can work, if you do it right. We do it right.
Ask about other services too:
- Press releases
- Tradeshow support
- Infomercials
- Facebook and social network strategies