“Our team at Brenner Associates developed and implemented a communications strategy that resulted in extraordinary media attention at our CES debut. They helped put us on the map.”
VP Marketing, Seamless
The Internet has become an essential tool for gaining visibility, telling your business story and establishing industry leadership. In the hands of Brenner Associate’s marketing professionals, the Internet turns into a place to effectively share your announcements, lead the topic of discussion, offer expert opinion, get discovered by searchers, build customer loyalty and gain the attention of thousands of people interested in the products and services you have to offer.
On the Internet, marketing opportunities abound: distribution, on-line publications and forums, social network sites, web portals and directories - Brenner’s marketing professionals help you navigate through these opportunities and implement the best practices needed to meet your specific marketing objectives.
Search Engine Marketing (SEM) / aka Pay-Per-Click (PPC) Marketing:
Search engine marketing (SEM - also known as PPC or pay-per-click advertising) is all about advertising on the Internet. This has predominantly been used for advertising on search engines such as Google or Bing, but more recently, PPC ads have been popping up on social network sites such as Facebook, and even on blogs and company websites.
This type of advertising is often referred to as pay-per-click ads because advertisers typically pay only when someone clicks on their ad. There are several other advantages to PPC marketing:
- You can ensure that your ad appears on page 1 of search results.
- You can narrowly target your ad to specific audiences.
- You can set a strict monthly budget limit.
- It offers a valuable window into your customer’s behavior.
- It’s ROI can be relatively easily evaluated
Brenner Associates' marketing experts can manage your entire PPC program from start to finish. We can develop effective advertising copy, identify the right pages for your ad to appear, monitor and provide ongoing reports that highlight the effectiveness of each campaign.
Once again, Brenner’s foundational expertise in marketing is responsible for our ability to deliver superior results. Anyone can post an ad on Google. Brenner Associates creates ads that deliver.